Updated: Apr 22, 2020
For most of us, we don't give the fact we have 'choices' too much thought, that is, until we have to choose something, then we realize we have too many options that we can't decide, what we want.
Overchoice. ... or choice overload is a cognitive process in which people have a difficult time making a decision when faced with many options.
The term was first introduced by Alvin Toffler in his 1970 book, Future Shock.
We live in a society where we can choose, what we want to wear, what we want to eat and what we want to drink.
Most of the time in our day to day routine the decision making is easy. Maybe we have to toss a coin between which cocktail to have with dinner, or which dress to wear for a wedding, but we make our decision and move on. Most of the time not giving it too much second thought.
It can become more complex when redoing the kitchen or a large renovation in the family home: What granite to have, What tile on the backsplash, What sink to install.
It also means we can choose things that years ago were not even options
What 'Parenting style' shall I follow?